This is what Xiaomi India head Manu Jain has to say on ‘zero cost marketing’ claim

Must read

Gaganyaan: Isro readies for Crew Escape System test vehicle flights

The Indian Space Research Organisation (Isro) is preparing for multiple flights of the specially designed test vehicle that will be used to test...

What’s New in Ubuntu 21.10 ‘Impish Indri’

CanonicalUbuntu 21.10 “Impish Indri” is available as a beta now, and the full release happens October 14, 2021. It features GNOME 40, a new...

How to cast and screen mirror from your phone to a Roku device

Source: Keegan Prosser/ Android Central Roku devices give users the ability to stream content from hundreds of apps, but there are a handful of...
Bhawani Singhhttps://techmepro.com
I am a blogger who believes in delivering latest tech news from around the world to my viewers.

Xiaomi India has been vocal about their innovative marketing strategies on social media and how they are a trendsetter. The company’s executives along with Manu Kumar Jain, vice president, Xiaomi and managing director, Mi India often boast about how Xiaomi became a leading smartphone brand in India with “zero cost marketing”.
In a recent post on LinkedIn, while promoting the upcoming Mi 11 Lite smartphone, Manu Jain shared how Xiaomi’s marketing innovation and not marketing costs makes all the difference for the company.
In the post, Jain wrote, “How to do ZERO cost marketing? A lot of people get amazed by how we became the No. 1 brand in India without spending any marketing $$. This post is a classic example for the same. We are about to launch a new smartphone – Mi 11 Lite, which is the Slimmest & Lightest phone. In order to emphasise this, our amazing marketing team sent the invitation floating with a helium balloon. This was to show – “The phone is so Lite. So is the invite.”

While the post garnered a lot of praise on the professional social media platform, people were quick to point out that how come Xiaomi’s marketing cost and budget be “zero” when ads of Xiaomi’s phones are visible on social media, YouTube, newspapers, TV and other platforms.
In fact, in 2017, Xiaomi even announced bollywood actress, Katrina Kaif, as an endorser for its new Redmi Y series in India. Also, in 2019, Ranveer Singh endorsed the Redmi Note 7 series smartphones. So, how can Xiaomi’s marketing cost be zero when they are taking part in similar marketing campaigns that all brands are doing.
Xiaomi has already started its promotions for the upcoming Mi 11 Lite smartphone. A user wrote on LinkedIn, “Manu Kumar Jain come on now. I am not being able to watch a single video peacefully at YouTube just because of repeated ads of Mi 11 lite.”
To this Manu Jain replied, “Nowadays we have started spending a bit of advertising spends. However for the 1st three years, we spent ZERO marketing dollars and yet became the #1 Smartphone brand in India. Honestly speaking, even today our marketing budget is the smallest in the industry. Hope this clarifies.”



Source link


More articles

Leave a Reply

Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.

- Advertisement -

Latest article

El Salvador sees greener cryptocurrency mining in its future

El Salvador’s unfolding experiment as a first-adopter of the cryptocurrency bitcoin could be increasingly powered by new streams of renewable energy, the chief...

magsafe duo charger: This Apple device launched last year is already ‘outdated’

Apple had introduced the new MagSafe Duo Charger last year along with the iPhone 12 series. The MagSafe Duo Charger enables users to...

How to Turn Raspberry Pi on and Off

Ferter/Shutterstock.comIf you’ve just got your Raspberry Pi, you probably noticed it lacks a power button. This might leave you wondering how to turn...

PS5 vs PS4 Pro: should you upgrade?

In the PS5 vs PS4 Pro battle, what is the right console for you. If you're buying new should you go for the...

Great Deals on Power Banks With 20,000mAh or Larger Capacity

Power banks come handy when you are travelling and you need to juice up your phone, earphones, and tablets. Here are a few...
- Advertisement -