Google’s Fitbit deal gets regulatory nod in Europe with a few checks put in place

Must read

How to disable and delete Samsung Pay from your Galaxy phone

When it comes to paying conveniently, Samsung Pay makes using your phone as a bank card an easy process; however, there may come...

Google Pay adds new fees for instant transfers

The freshly rebuilt Google Pay app has a lot of nifty new features, but the switch isn't without its downsides. Sending and receiving...

This Photographer Took 12 Years To Capture A Breathtaking Panorama Image Of The Milky Way

It has recently come to light that a Finnish photographer named JP Metsavainio, has created a 1.7 gigapixel panoramic image of...

Best OnePlus Nord N200 5G cases 2021

Best OnePlus Nord N200 5G cases Android Central 2021 The best OnePlus Nord N200 5G cases will protect your new sleek device and keep its 90Hz Full...
Bhawani Singh
I am a blogger who believes in delivering latest tech news from around the world to my viewers.

Google acquired Fitbit back in November last year in a deal valued at $2.1 billion. Following the acquisition, the deal fell under the regulatory scanner over antitrust concerns and data privacy, after which the European Commission launched an investigation to assess the risks of data misuse for targeted ads and how it will affect the competition. Today, the European Commission has given its formal approval to the deal, while putting certain restrictions on Google over how user data should be handled

Google will not use health data for targeted ads

“We can approve the proposed acquisition of Fitbit by Google because the commitments will ensure that the market for wearables and the nascent digital health space will remain open and competitive. The commitments will determine how Google can use the data collected for ad purposes, how interoperability between competing wearables and Android will be safeguarded and how users can continue to share health and fitness data, if they choose to,” EVP of European Commission Margrethe Vestager was quoted as saying in the official announcement.

Regarding the investigation, the agency primarily covered the possibilities of Google using the user data collected by the wearable devices for targeted advertisement, abusive usage of Fitbit Web API to stifle the competition, and cutting down on interoperability with Android phones for rivals in the segment. To address those concerns, the European Commission asked Google to honor a few commitments to ensure that the acquisition ensures a level playing field for other players in the fitness wearable segment. Listed below are some of those commitments: 

  • Google will not use the health and wellness data collected by the Fitbit wearables for its Google Ads service that covers search advertising, display advertising, and advertising intermediation products. 
  • Fitbit’s user data will be stored separately from Google’s own data trove collected from other sources.
  • Users in the European Economic Area can allow or deny access to their health data associated with Google / Fitbit account by other Google services such as Search and Maps. 
  • Google will maintain access to users’ health and fitness data to software applications through the Fitbit Web API, without charging for access and subject to user consent.

You can read more about the commitments made by Google regarding the distribution and access to relevant APIs here.

Source link

More articles

Leave a Reply

Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.

- Advertisement -

Latest article

Sony ZV-E10 review: a versatile vlogging workhorse

Two-minute reviewRemember when Sony cameras didn't even offer vloggers so much as an articulating screen? That wasn't long ago, but the Sony ZV-E10...

Poco F3 GT Getting MIUI Update With July Android Security Patch

Poco F3 GT has started receiving an MIUI update that brings the July 2021 Android security patch. The software update comes just a...

Google Voice adds quick redial, other calling tweaks

Google today announced a handful of usability enhancements to Voice on Android, iOS, and web. The updates primarily focus on improving the calling...

5G Phone Demand Grows Among Customers Planning to Buy New Models in the Next 6 Months: Kantar

Over two-third of customers in major markets planning to purchase a new smartphone in the next six months prefer getting a 5G model,...

Spotify miniplayer now matches colors on Android devices

Spotify has long been notorious for neglecting its Android app, but it seems the company is finally giving the platform some attention with...
- Advertisement -