Google Wins EU Approval for $2.1-Billion Fitbit Acquisition After Agreeing to Not Use Data for Advertising

Must read

How to disable and delete Samsung Pay from your Galaxy phone

When it comes to paying conveniently, Samsung Pay makes using your phone as a bank card an easy process; however, there may come...

How to Hack the Hidden Google Chrome Dinosaur Game

Most of us have seen the dreaded “No Internet” error message on Google Chrome. You can actually turn this screen into a fun,...

Nest Hub Photo Frame loses ‘experimental’ Facebook, Flickr

When not actively in use, many have their Smart Displays cycle through a carousel of pictures. These Assistant devices are closely integrated with...

How to Link Disney+ to Google Assistant

Chromecast, Android TV, and Smart Displays work great with Google Assistant. You can easily use your voice to start playing movies and TV...
Bhawani Singh
I am a blogger who believes in delivering latest tech news from around the world to my viewers.

The European Union on Thursday approved Google’s $2.1-billion (roughly Rs. 15,400 crores) purchase of smartwatch maker Fitbit, after the tech titan agreed to conditions including not using health data from European users for advertising. 

“We can approve the proposed acquisition of Fitbit by Google because the commitments will ensure that the market for wearables and the nascent digital health space will remain open and competitive,” EU competition chief Margrethe Vestager said, in a statement.

“The commitments will determine how Google can use the data collected for ad purposes, how interoperability between competing wearables and Android will be safeguarded and how users can continue to share health and fitness data.”

The green light from the European Commission comes after it conducted an “in-depth” probe into the takeover over concerns that it would give Google access to users’ health details and an unfair market advantage.

In November last year the tech titan announced it had reached an agreement to buy Fitbit, which produces wearable fitness trackers and watches that communicate with a health monitoring app.

The firms said they hoped to conclude the deal by the end of 2020, subject to regulators signing off on it.

The EU said Google had agreed to a raft of commitments for an initial 10 years to protect personal data and ensure that the acquisition did not squeeze out other smartwatch manufacturers.

“Google will not use for Google Ads the health and wellness data collected from wrist-worn wearable devices and other Fitbit devices,” the Commission said.   

Further conditions included allowing other manufacturers to keep accessing Google’s Android operating system and any future updates without it “degrading users experience”.

“The Commission concluded that the proposed transaction, as modified by the commitments, would no longer raise competition concerns,” the statement said.

Google had already promised not to use Fitbit health and wellness data for Google advertisements, but the acquisition attracted concerns from consumer groups and competition authorities.

Regulators and competitors feared that Google’s own smartwatch performs a similar function and acquiring Fitbit’s user data will strengthen its already powerful position in targeted advertising.

The approval comes as Google and other tech giants face growing scrutiny from authorities around the globe over privacy and competition concerns.

Several US states led by Texas filed a suit against Google on Wednesday over alleged anti-competitive practices, branding it an “internet Goliath” that had eliminated competition in online advertising and was harming consumers.

Is MacBook Air M1 the portable beast of a laptop that you always wanted? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

Source link

More articles

Leave a Reply

Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.

- Advertisement -

Latest article

Study reveals blood tests can offer early indicator of severe Covid-19

WASHINGTON: A recent study has found that a series of biomarkers, or biological signals, associated with white blood cell activation and obesity can...

Amazon Manager Sues Company for Racial Discrimination, Harassment

A manager at sued the online retailer for discrimination on Monday, saying it hires Black people for lower positions and promotes them...

The Google Pixel Recorder App Can Now Back Up Audio to the Cloud for Sharing – Review Geek

GoogleGoogle likes to add new and exclusive features to Pixel phones, and the latest feature drop just arrived. Now, Pixel phones can backup audio...

FAUG developer gets defamation notices after comments on gambling apps

Gambling apps have been actively trying to pass themselves off as gaming ones for a while now and they have started pushing to...

Amazfit GTS 2 Review | NDTV Gadgets 360

The Amazfit GTS 2 is a new wearable from the Xiaomi-backed company Huami, and is now available in India. The smartwatch offers features such as automatic...
- Advertisement -