Google Takes Cue From Apple, Plans to Let Android Users Opt Out of Advertisement Tracking Later This Year

Must read

Pixel 6 and 6 Pro to get new ‘Motif’ wallpapers [Gallery]

As the launch event for the Pixel 6 and 6 Pro grows nearer, Google continues to put finishing touches on the user experience....

Best Samsung Galaxy Z Flip 3 wireless chargers 2021

Best Samsung Galaxy Z Flip 3 wireless chargers Android Central 2021 The Samsung Galaxy Z Flip 3 is a slick little number, but its compact size and...

Forspoken release date, trailers, news and rumors

Forspoken is the name of the new action RPG from Square Enix formerly known as ‘Project Athia’ coming exclusively to PS5 and PC...

Apple Highlights Characteristics That Your iPhone 12 Case Needs for MagSafe Compatibility

Apple last month launched the iPhone 12 series and special MagSafe accessories that work with magnets to deliver a new experience. However, the...
Bhawani Singh
I am a blogger who believes in delivering latest tech news from around the world to my viewers.

Google is taking a cue from Apple and is bringing an update to let Android users opt out of being tracked by advertisers through apps installed on their devices. The change is coming through a new version of Google Play services that will roll out in a phased manner starting late 2021. It will initially be implied for devices running on Android 12, though Google is in plans to bring the update focussed on limit ad tracking for a larger audience over time.

Once implemented, Android users will be able to restrict tracking by opting out of personalisations using the unique advertising ID associated with their devices, Google noted in a support page. The advertising ID is what advertisers use to track users and serve interest-based, personalised advertisement content.

The company said that any attempts to access the identifier will receive a string of zeros instead of any particular value. This is similar to what Apple announced last year and finally rolled out with the release of iOS 14.5 in late April. The iPhone maker calls its move the App Tracking Transparency (ATT).

However, instead of showing pop-up messages on each app to let users decide whether they want their activities to be tracked that is there in case of Apple, Google has decided to go with a more combined approach.

Google also said that it would provide notifications for opt-out preferences “to help” advertisers and developers with compliance efforts. An alternative solution will also be provided in case of essential use cases such as analytics and fraud prevention. This will be detailed next month.

Importantly, users already have the option to opt out of personalised ads on Android devices that can be enabled by going through Settings > Google > Ads. That workaround, however, doesn’t help to completely restrict advertisers from tracking your activity at this moment.

Google said the Google Play services update with the new ad tracking-focussed change will initially be available for apps running on Android 12 devices. However, it will reach other devices that have Google Play support in early 2022. Apps targeting Android 12 will also be required to declare a Google Play services normal permission in the manifest file, Google said.

It’s Google I/O time this week on Orbital, the Gadgets 360 podcast, as we discuss Android 12, Wear OS, and more. Later (starting at 27:29), we jump over to Army of the Dead, Zack Snyder’s Netflix zombie heist movie. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.

Source link

More articles

Leave a Reply

Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.

- Advertisement -

Latest article

YouTube Music to go audio-only for non-premium users

YouTube Music is soon going audio-only for free users and will no longer play music videos alongside the audio. The platform recently announced...

British entrepreneur sells company to Twitter

Nick D'Aloisio previously sold an app to Yahoo when he was only 17 years old. Source link

Assassin’s Creed Valhalla’s next expansion could take a leaf from God of War: Ragnarok

Assassin's Creed Valhalla's third expansion is on the way, and while we know little official information on the project, a well-known dataminer has...

Windows 11 Beta Testers Can Now Download Android Apps Through Microsoft Store

Windows 11 beta testers can now install Android apps on their systems directly through the Microsoft Store. The new experience comes months after...
- Advertisement -