Levi’s ropes in Deepika Padukone as global brand ambassador

Must read

How to disable and delete Samsung Pay from your Galaxy phone

When it comes to paying conveniently, Samsung Pay makes using your phone as a bank card an easy process; however, there may come...

Google Home 2.35 reveals possible Nest Hello successor

Version 2.35 of the Google Home app is rolling out on Android and iOS with some user-facing tweaks. The Home companion client today...

Sony ZV-1, at Rs 77,990 is a ‘Vlogger’s Camera’ with 1-inch Sensor, 4K Video and AF Tracking

Vlogging, or the profession of creating video blogs, has become mainstream and largely popular over the past few years. While the drastically improving...

How to Hack the Hidden Google Chrome Dinosaur Game

Most of us have seen the dreaded “No Internet” error message on Google Chrome. You can actually turn this screen into a fun,...
Bhawani Singhhttps://techmepro.com
I am a blogger who believes in delivering latest tech news from around the world to my viewers.


Premium denim brand Levi’s on Wednesday said it has roped in Bollywood actor as its new global brand ambassador.


“With the keen objective to attract new generations of women consumers with a relevant fashion-forward offering in line with the brand DNA of quality and comfort; Levi’s is taking the next step in its journey.



“Levi’s is proud to announce a strategic partnership with internationally acclaimed actor and global fashion and youth icon, Deepika Padukone,” Levi’s said in a statement.


As per Levi’s the move to rope in Padukone highlights the brand’s increasing focus on the women’s category.


Sanjeev Mohanty, Managing Director- South Asia & MENA – Levi’s said Deepika’s personality shines through a balance of being bold, authentic, true and uncompromising that perfectly fits with our brand values.



“With her on-board, we are confident of strengthening the brand further especially when we are strongly focusing on leading the women’s category,” he said.


Padukone will be seen spearheading the new campaign focused on an all-new range of fashion fits from Levi’s.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor



Source link

More articles

Leave a Reply

Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.

- Advertisement -

Latest article

iOS 14.5, iPadOS 14.5 Developer Beta 8 Released by Apple: How to Install

iOS 14.5 and iPadOS 14.5 developer betas (8th generation) have been released by Apple. These come in a week after the 7th- generation...

New Google Assistant features include finding a lost iPhone

Google is rolling out five new features to its Google Assistant. It has announced new automation and web features coming to its voice...

Poll: How long is your screen timeout set for?

Credit: Hadlee Simons / Android AuthorityEvery smartphone on the market has a screen timeout setting, allowing users to adjust how long it takes...

Google Assistant Rolls Out New Feature to Find Lost iPhone

Tech giant Google has announced new features coming to Google Assistant on Thursday, and the most essential feature is - finding your lost iPhone.For quite some time, iPhone users have been able to find their smartphones using the Find My service. To help find your lost iPhone, Siri integration...

The Telegram app now has a mysterious twin that you won’t find on the Play Store (APK Download)

Telegram has gathered steam over the last few months and it recently even updated its Telegram X application after leaving it in limbo...
- Advertisement -