Maharashtra To Use Facebook’s Blood Donor Feature To Increase Blood Donation

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Bhawani Singh
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The State Blood Transfusion Council (SBTC) of Maharashtra will be making use of the blood donation feature on Facebook to overcome the shortage of blood donation amidst the COVID-19 pandemic.

Due to the lockdown placed to thwart the spread of COVID-19, the bloodstock in the state of Maharashtra have seen a decline. Blood donation drives and camps were not organized to avoid crowds in line with the social distancing measures. But now, that the lockdown has been relaxed to an extent, it is possible to hold blood donation camps.

As reported by Hindustan Times, principal secretary of the health department Dr Pradeep Vyas said in a statement, “Now the lockdown in the state has been relaxed in some manner. Blood donation feature on Facebook will be used along with the blood donation camps, being organised by social organizations to meet blood requirements and to help the needy patients of another ailment as well as corona patients.”

SEE ALSO: COVID-19 Testing Centres Can Now Be Found Via Google Maps, Search and Assistant

The report adds that about 71 government blood banks spread throughout Maharashtra will be introduced to the blood donation feature on Facebook. The blood donor feature will allow blood banks to reach out to Facebook users that have registered themselves as blood donors on the platform. The blood banks will be able to let the registered blood donors in their city know that there is a requirement for blood donation through a request on their Facebook page.

Facebook has made an effort to support users through its platform during the pandemic. Last month, Facebook had introduced a community help platform for COVID-19 relief, where users could offer or even seek help from others in their locality through posts on the dedicated page. It has even tried to curb the spread of misinformation with the help of a dedicated ‘Information Center’ filled with information from vetted sources and also, a ‘Get The Facts’ feature to debunk misinformation.

SEE ALSO: Facebook Drives Effort To Combat Deepfakes While Enabling Misinformation

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